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6 Ways You Can Use LinkedIn to Improve Your Business

6 Ways You Can Use LinkedIn to Improve Your Business

Are you looking for ways to take your business or brand presence to the next level? LinkedIn is an effective platform for small and large businesses alike. With its powerful tools, tailored targeting, and extensive reach, it’s no wonder why more and more companies are turning to this social media site as a way to improve their performance. This article covers 6 ways you can use LinkedIn to improve your business.

Combine LinkedIn and Email Extractor Tool For Lead Generation

Email extractor tools are a great way to generate leads quickly and effectively. These tools scour the web for emails associated with your target audience, allowing you to send out customized outreach campaigns in a fraction of the time. You can use email extractor tools alongside LinkedIn to help boost leads and grow your business. An email extractor tool can harvest emails from websites or pages related to your target audience or even search by keyword.

After this, you can create custom audiences and campaigns on LinkedIn that cater directly to these extracted lists of contacts. There are multiple email extractor tools available on the internet. For instance, a friend’s SEO business was looking for a recommendation for a comprehensive list of 13 LinkedIn email extractor tools online. The lists available included guides, pros and cons to enable the user to decide on the best pick.

Join like-minded Groups

Participating in groups related to your industry is a great way to engage with potential customers, build relationships, and generate new leads. You can join groups tailored to your target audience on LinkedIn to connect with like-minded individuals who may be interested in your services or products.

Additionally, you can post content related to your industry to spark conversations and grow relationships. You can also ask questions or answer questions posted by other members of the group in order to provide value and establish yourself as an expert in the field. Doing this will help you further engage with potential customers while positioning yourself as a thought leader.

Networking with others is an effective way to build relationships and increase your brand’s reach. You can leverage LinkedIn’s connection feature by sending personalized messages or invitations to key partners, influencers, and prospects.

Develop A Vibrant Company Page

Creating an engaging company page is a great way to ensure your business stands out. Utilize keyword-rich updates and stories to draw in potential customers while staying true to your brand’s values.

Use visuals, such as videos and images, to enhance posts and create a more interactive experience with followers. You can also include links to other websites or relevant content that your followers may find helpful or interesting. Additionally, you can provide exclusive offers and discounts through your company page so that potential customers have further incentives to follow you.

Create Useful Content

Creating content is a great way to establish yourself as an expert in your industry. Publish thought leadership pieces on LinkedIn that showcase your insights and expertise. Focus on topics related to your field to differentiate yourself from others.

Additionally, promote these posts and stories across other social media platforms, as well as through email campaigns, so that it reaches a larger audience. Lastly, include visuals such as images or videos for added engagement; this will help improve the quality of your posts and attract more readers.

Promotion Activities

Leveraging paid ads on LinkedIn is a great way to promote your business and reach new potential customers. Utilize the platform’s targeting feature to deliver your ads to an audience that matches the criteria relevant to your business goals.

Create custom campaigns for different audiences and optimize your campaign parameters based on results such as click-through rate, website visits, etc. Additionally, consider using video ads, which are more engaging than traditional text-based ads. Finally, remember to measure the results of each campaign and adjust your strategy accordingly over time.

Monitor Your Progress

Tracking progress is essential to effective marketing on LinkedIn. Utilize analytics tools to measure key performance indicators such as click-through rates, website visits, conversions, and more. Keeping tabs on these metrics will help you adjust your strategy over time to achieve the best results for your business. Additionally, consider leveraging A/B testing when trying out new strategies; this will provide invaluable insights into which tactics work best for your target audience.


Leveraging LinkedIn as a platform for marketing your business can be a great way to reach new potential customers. Utilize paid ads and tracking tools to ensure that each campaign is optimized for success and that progress is tracked properly. A/B testing and analytics are useful tools for any business looking to succeed on the platform. With the right strategy and dedication, you can create effective campaigns that will bring long-term success.

Examining All The Artists Making It Big Off Social Media

Examining All The Artists Making It Big Off Social Media

In the current age of digital content, social media has become a powerful tool for artists. It has given them a platform with a huge audience to showcase their creative work, connect with persons who love art, and build their presence. The impact of platforms like Instagram, Twitter, TikTok, and Facebook on the art industry cannot be ignored in the ever-changing world of art. Hence, as an artist, you can reap many benefits by using these platforms to not only share your creative work but gain popularity.

Therefore, by appreciating social media, you have the opportunity to connect with the masses and change the artistic landscape to grow your talent and business. Hence, this article will take you through the potential of social media by highlighting how various artists have made it to greater heights thanks to digital platforms.

Which Artists Are Benefiting Most on Digital Platforms

Social media has changed the way artists engage with their fans. These digital platforms have provided seasoned and new artists with a way of displaying their talent visually and attracting followers worldwide. Consistency and patience are very important for starters who want to build their presence on social media platforms like Twitter. Alternatively, buying Twitter followers still works well when you want to build an audience faster and showcase your talent.

It’s because of this technology that artists like Banksy, Yayoi Kusama, and Shepard Fairey have become successful and reached a wider audience within a few years. They use the internet to share pieces of work and offer a taste of what they have. Hence, the social media stage has become their virtual showroom that can be visited by all persons irrespective of their country and place of residence.

Let’s now look at some of the leading artists who have embraced social media’s power to popularize their work.


Banksy is a popular artist who specializes in graffiti to convey a political message. Some consider him a political activist who has gained popularity across the United Kingdom, where he creates most of his art. He has also opted to have his real identity remain hidden, as some find his messages provocative. That has been made even possible by displaying his content online rather than physically.

In particular, he has chosen his Instagram account to serve as the main platform for showcasing his new pieces of work and conveying his messages. Hence, his clever use of social media has not only attracted audiences who love art but has also opened the doors to conversations that affect humanity around the world.

Shepard Fairey

Shepard Fairey is a popular contemporary artist in America. His ability to elicit thought and inspire action through social media has given him a solid status as a leading artist in the digital world of art. He was behind the iconic “Hope” poster, which was displayed during the time Barack Obama was on a presidential campaign. In order to make it reach the huge followers of Obama, he knew that only social media has the power to make that happen in the shortest time possible.

By sharing the politically charged artwork on Twitter and Facebook, Fairey was able to engage people from different backgrounds on the question of social justice and equality. That worked very well, as the presidential election numbers proved that the social media approach was effective.

Yayoi Kusama

Another major and popular artist in social media is Yayoi Kusama. The Japanese artist is famous for her eye-catching infinity mirror rooms and contemporary art. Even at the age of 95, she has managed to entertain her audiences worldwide through social media. She would use the platforms to showcase charming images and videos of her immersive installations. As a lover of doing environmental art, she has been able to pull crowds from environmental forums across various platforms. Every other day, her fans are eager to see her new work.


In the old days, artists had difficulty in achieving their career objectives in the world of communication through art. However, that has been simplified by social media platforms, which represented a sudden shift in the world of artworks. I opened new opportunities and simplified the means to express opinions through art and have community engagement and discussion about social matters. However, while social media offers artists new ways to reach and expose content, it also has its challenges to maintaining your audience. Hence, the need to continually create new and engaging to maintain your online presence.

Why 2024 Is The Year To Learn Programming

Why 2024 Is The Year To Learn Programming

Technology is advancing at a staggering rate these days. We are living in the digital age. For better or worse. Each year hardware and software take huge leaps that would have taken decades before. And, as technology advances, so too must people keep up with it or risk getting left behind.

Programming is one of the most useful, and often daunting, skills to learn. It is no easy feat to learn how to program, especially if you are already in your adult years. Children today are lucky enough to have programming be a part of their key curriculum. But we are here to explain to you why 2024 is the year you should start learning how to code. And we will offer you some tips on how to go about it.

The Rise Of Data

As human society advances we always see a huge shift in which commodities are most precious. And, for the longest time, the most precious commodity was money. Cash was king and whoever had the most ruled the world. But this isn’t the case anymore. Money is still powerful. But these days data is the most precious commodity.

In our digital world, data is everything. With enough data a government can win an election. A company can crush their opposition. A marketing team can better target their adverts. Your personal data is worth a lot of money to these institutions. And, to that end, more companies need people to manage and handle all the data.

Raw data is only useful if you have a system that can store, organize, and collate it. And a lot of companies have realized that the software for this needs to be done inhouse. Outsourcing this process is expensive and inefficient. So learning how to program opens you up to a lot of stable employment in the world of data and data science.

Creative Coding

Maybe working in the world of data isn’t for you. Perhaps you are more creatively inclined. But there is still a lot of use for programmers in the creative industries. Take a look at video games. Gaming is one of the biggest industries on the planet. And it is only getting bigger with each year. And game companies are always looking for creatively minded programmers to bring on board.

The upside to focusing on this type of programming is the education around it can be much more specialized. With regular coding you will spend a lot of time learning things like the difference between windows desktop and windows server, and which is useful information to have. But as a game programmer you won’t have to worry about these things as much.

Instead you will be focusing on subjects like AI and logic gates. There is a lot of overlap between game programming and artistic design as well. For example you might spend a lot of time working with 3D rendering to create various game characters or objects. Or you might be creating code to help with AI pathing in the game world. Game coding is very much an exercise in puzzle solving. So if you enjoy a good puzzle, this could be the career path for you.

Learning To Code

Learning programming can seem daunting. It is, in essence, a completely new language. And learning a language is no easy feat. But we are lucky enough to live in an age where information is so readily available. And in extremely digestible formats. The high demand for programmers has led to an increase in the number of coding courses available.

You could go for the traditional route of studying a programming course at college or university. This is a great idea if you can afford both the financial and the time commitment. A full course will give you all the skills you need to succeed and a degree is a valuable addition to your CV. Plus it offers a lot of good networking opportunities.

But, if you can’t afford to go on a proper course, there are a lot of amazing online courses you can take. Some are packages that can be done at your own pace. Others are digital classes that offer you a one to one learning experience with an expert. These are great if you know exactly what field you want to work in as you can focus your education on just the areas you need.

The Updates Coming to Minecraft Next Month

The Updates Coming to Minecraft Next Month

Many games are often released to critical acclaim only to vanish into obscurity after a few years. It happens time and time again. But there are a few games that have stood the test of time. Pac-man. Super Mario Bros. Halo. These titans of the industry are still talked about today. Still loved and enjoyed.

But all of these games are dwarfed by one title in particular. A game that came out of nowhere with a simple concept and went on to create a gaming empire unlike anything seen before. It is now the second most sold game in the world, below Tetris, and is even used in schools as an education tool. We are of course talking about Minecraft.

Minecraft was released in 2011. And today, ten years later, it still receives regular updates. It has an active community spanning the millions. It has its own tv shows, YouTube cult followings, spin-off games. Even lego sets are based around it. Few games can boast about their achievements like Minecraft.

We are going to be looking at the updates coming to Minecraft next month, and even beyond into 2022.

Java Update 1.18

This is actually the second part of a two-part update that began in the ‘Caves and Cliffs’ update, which saw massive changes made to the procedurally generated caves found throughout a Minecraft world.

The update is set to land on the 30th of November, 2021. It has a number of quality of life improvements alongside some major changes too. The most notable of which is the mountain biomes being added. Previously only snowy mountains were featured in Minecraft worlds. But this update is assing 8 new biome possibilities to mountains. Allowing for a greater variety in world generation and player possibilities.

How Caves are Affected

The changes being made to caves in this update are mostly technical. The most notable being that they can now stretch further down into the earth. This means players can expect their caving adventures to become even more perilous. But with even greater rewards.

There is also two new biomes of cave that can spawn in the underground, that were previously only seen above ground. Dripstone caves and lush caves are can now show up anywhere underground, giving players more variety in their exploration of the depths below.

They have also updated the integration mechanics for these new caves, meaning they will blend seamlessly into pre-existing worlds and the cave networks within them. This has been a common issue talked about on the forums. So it’s nice to see it being addressed.

A fair word of warning for anyone running servers for Minecraft, these new biome changes do present a risk to player-built structures. Caves that form on or around player buildings can destroy or absorb the structures completely. We recommend you make a backup of your server worlds to ensure your player’s hard work doesn’t go to waste.

Future Updates

2022 Is set to be a big year for Minecraft. And it kicks off with java update 1.19. Or, as it is titled, The Wild Update.

The main addition to the game in this update is a brand new biome called the Deep Dark Biome. This biome is adding a lot of mystery and horror to the game. Featuring new blocks and a terrifying new foe in the form of the Warden.

The biome itself is very dark, as the name implies, and mostly underground, to tie into the cave update. It also adds deep dark cities. Sprawling abandoned city structures that give players a lot to explore. And with exploration comes a lot of loot to be found as well.

The Warden itself is a fresh take on the traditional iron golem mob. The two share some visual similarities but the Warden is notably blind. Much like the bat mobs, the Warden relies on sound to locate a player. So if you come across one you will need to be as quiet as possible to avoid its wrath!

The update also brings a lot of enhancements to the current biomes. A lot of the changes are atmospheric; changes in lighting and sound design. But a few biomes are getting new mobs and trees added to them. For example, the swamp biome will now feature the new mangrove trees.

There is no confirmed date for this update. All we know is that it will be dropping in early 2022. So for now all we can do is enjoy the fantastic cave updates and wait patiently.

Bedrock Edition Update

We haven’t forgotten about those playing the bedrock edition either. The next update for the bedrock version is 1.18.10. There is no set release date yet but it is said to tackle a lot of frustrating bugs that have been annoying the community. They haven’t released any specifics yet but when they do we will be sure to bring you the full patch notes. So stay tuned!

Aside from that it also brings in a few additions that bring this version more in line with the Java edition of the game. Including textures changes and laying the groundwork for future bedrock updates to add new features still missing from this version.

Unpacking All The Best Moments From The Gaming Awards

Unpacking All The Best Moments From The Gaming Awards

As the video games awards came and went and many people in attendance have witnessed some of its most memorable moments, it is time to take a moment before the year’s end to remind everyone of some of the best and maybe underrated moments of this year’s game awards. Whether it be to congratulate Geoff Keighley for his hosting skills or to discuss some of the most unexpected guests let’s dive deeper into the event. So here are some of the best moments of the Video Games Awards 2023 and a little background on them. Be prepared to be surprised and if you haven’t watched it give a watch after reading this article.

Hideo Kojima

While it is not a surprise the creator of Metal Gear Solid was once again present to announce a new project. While little is known about what his project will be it was revealed that it will be a horror project starring in the All-Star cast featuring Sophia Lillis, Udo Kier, and last but not least Hunter Schafer of Euphoria fame. While many people criticize the fact that Kojima was allowed to speak longer than many other people there is no debating that in the gaming community, everybody is always happy to see what this legendary game developer is cooking up next. Before leaving he also introduced his partner in crime for this project none other than Jordan Peele. We can only wait and see what comes out of this massive project.

Timothee Chalamet

The Star of Dune and the upcoming Wonka film were picked as the guest of honor to present the most prestigious award of the night, the Game of the Year award. Many people wondered why he was introduced as a YouTuber, but this goes back to an interview we did years ago. It turns out that before being a star Chalamet made YouTube videos where you would present and try to sell modded Xbox controllers. This little funny tidbit gave him a bit of a reputation amongst the gamer sphere as a celebrity who was part of their community. So, it’s no surprise that many people were surprised and delighted that he was picked to present the award.

The Return of the God of War

Christopher Judge became famous after the Video Games Awards of 2022 after his very long speech where he thanked dozens of people. So, this year when the time came to announce the winner of the best voice performance of the year Judge was picked as the announcer. Famous for both his role in Stargate and as the voice of Kratos he is also known for having a great sense of humor. So, when it came time to start listing after nominees instead as a joke he was played off by music as if telling him to move on. Thankfully it was allowed to finish after that announcing that Neil Newborn, the voice of Astarion in Baldur’s Gate 3 was this year’s winner of the best performance award.

The old gods of Asgard

The keen gamers who have been paying attention to the world built by the incredible development team at Remedy Studio will recognize the name as the fictional band in the Remedy games universe including such games as Control and Alan Wake. While the band is fictional the music is very real and is interpreted by the actual real band the Poets of the Fall. The poets of the Fall have been working with Remedy Studio ever since their involvement in Max Payne 2 The Fall of Max Payne. But never before were the old gods of Asgard allowed to perform in front of a live audience before as a real band. This is why to celebrate the release of Alan Wake Two in 2023 at the VGA’s the old gods of Asgard made their first live appearance playing their smash hit from Alan Wake 2, Herald of Darkness. This live performance not only included the members of all the gods of Asgard but also featured a dance number including the actors of the video game.

A first look at the wasteland.

While the video games are words primarily serve as a way to congratulate people who did amazing work in the video game industry every year he does become somewhat of a presentation as well. Following the death of E3, we have seen more and more trailers being presented at the awards. This year was no different, but we were allowed to see one of the most anticipated shows trailer for a video game adaptation of the Fallout franchise. The trailer was presented on stage by the show’s stars Ella Purnell, Walton Goggins, and Aaron Clifton Moten. If you missed that you should check out the trailer online or the presentation itself to make sure to not miss anything of what the upcoming show has to offer.

Whether you play video games to enjoy a competitive first-person shooter match, fun times with friends on Minecraft survival servers, or to play exciting single-player narrative experiences the video game awards exist to celebrate both the hobby of gaming and gamers alike. If you want to be sure to not miss out on any of the memorable moments that are present at each year’s events you definitely should TuneIn or at the very least watch the recording of the events afterward. You will see that there is never a dull moment when it comes to celebrating video game’s best and brightest.

Canva: Is It The Future Of Graphic Design?

Canva: Is It The Future Of Graphic Design?

Canva is a design platform that has helped graphic designers and amateurs create amazing designs. The platform comes with a lot of features that have helped it maintain its relevance amongst other competitors.

When Canva was launched in 2013, most people had reservations about the platform but today, it plays a major role in the graphic design industry.

Is Canva the future of graphic design? To fully understand Canva’s role in the design world, you need to understand the platform.


Canva is an online graphic design platform used to create social media graphics. You can create flyers, presentations, posters, videos, logos, complementary cards, and many more on Canva.

One of the many advantages of using Canva is that it is user-friendly. All you need to do is select your preferred template for the design you are looking to create. You can either use the free version of Canva, or Canva Pro, depending on the features you intend to use. Canva operates in both online and offline modes, but you need to come online to access certain options.


Canva has so many amazing features, and the best part is they keep upgrading them to better versions. You can access all its features if you subscribe to the Pro version.

Any business can benefit from Canva, there are just a few limitations to what you can get on the platform. Based on the popularity of Canva, you can easily get any information you need about it online. Whether you need a guide to creating a menu with Canva for your restaurant or a guide on how to edit an image on Canva, you can find what you need online.

Here is a list of some of the best features of Canva;

  • Background remover: This feature helps you remove unwanted backgrounds from your photo.
  • Premium content: Canva has a lot of premium content you can use to improve your brand’s online appearance. You can get quality videos, images, audio, and many more.
  • Instant animation: You can easily animate your graphics on Canva with the instant animation feature.
  • Schedule social: Getting your brand noticed online is one factor that can boost sales for your business. You can post and engage on different social media platforms with this feature.
  • Templates: There are thousands of templates on Canva, to use for your designs. All you need to do is feel in your preferred words or some other touch-ups.
  • Resize design: If you feel your design is too big or small, you can resize your design with this feature
  • Stay on brand: Aside from the name of your brand, the logo of the brand is another form of identification for your brand. This feature allows you to upload your brand logo.

Canva is designed to save its users time and money. As a brand owner, you can design a graphic for your brand by yourself with the already provided templates on Canva. As a graphic designer, you do not need to waste time to create a graphic from scratch. Canva provides convenience for its users.


Canva is one of the best platforms for graphic design and may even be the most popular of its kind. Regardless of its relevance in the graphic design world, we cannot call it the future of graphics. The best way to put it is: “Canva plays a role in determining the future of graphic design.”

Graphic design is way broader and more complex than what Canva offers. There are different types of graphic designs and they include:


  • Advertising and marketing design
  • UI and interactive design
  • Motion graphics and animation
  • Packaging design
  • Game design
  • Publication and typographic design


Canva mostly deals with advertising and marketing design which is just one area of graphic design. There is no doubt that Canva may upgrade its features in the future but for now, its main purpose is to create simple designs for brands.

While Canva might have taken up some of the jobs available for professional graphic designers, many design jobs are still exclusive to professionals. For example, UI and interactive design require a certain level of knowledge to accomplish a great outcome. Only a trained graphic designer can handle complex designs. This does not dispute the fact that Canva is a great design tool.


Canva has accomplished a lot in the design world and is likely to accomplish even more in the future. While the designs on the platform may be limited to a particular type, there may be some additions in the future.

Graphic design has evolved with time and still has a lot to offer in the future. Canva will undoubtedly be part of the future of graphic design.

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